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Colin Morgan from QUINN-Insurance meets Ryan Tubridy

RTÉ Television announced today, Monday 10th August, that Quinn will be the new sponsor of The Late Late Show this season, when Ryan Tubridy takes over as host of the longest running chat show in the world.

In its 38th year, Quinn sponsor stings will wrap around each Late Late Show break in a two-year sponsorship package that secures an association with the most popular entertainment show on Irish television. An average audience of 663,000 watched the series over last season. On 32 out of the 35 Fridays the show was on air last season, it ranked as the number one programme watched by adults that day.

Gerry McGuinness, Sponsorship Manager, RTÉ Television, said:
"The market has shown a huge level of interest in The Late Late Show sponsorship: a sign of the enduring salience, attraction and values of the brand. We're delighted that Quinn has come on board as sponsor of the show for an agreed two-year deal. The Quinn sponsorship is a great fit for the The Late Late Show. Both are established, quality Irish brands with a massive resonance for consumers and the viewing public in this country. We look forward to working closely with Quinn in what we're confident will be a mutually positive and fruitful relationship."

Colin Morgan, representing Quinn, said:
"As a leading Irish business, with over 1 million customers and 5500 Irish employees, we are delighted to have procured the sponsorship of The Late Late Show, one of the most successful programmes in the history of Irish broadcasting. The Late Late Show is an Irish institution and we are very excited that our sponsorship coincides with a new era for the show, with Ryan Tubridy taking over as host."

He added: "We are sure that this new chapter will continue to generate TV magic for the Irish public and provide a unique opportunity for the Quinn brand to reach consumers across the country."

The first Late Late Show of the new season will be broadcast on Friday 4 September, at 9.30pm on RTÉ One.